5 SaaS Marketing Case Studies: Growth Lessons Learned

Explore how leading SaaS companies utilized innovative strategies like freemium models and referral programs to achieve remarkable growth.

Instagram vs TikTok: Best Platform for Brand Growth

Explore the strengths and differences between Instagram and TikTok to determine the best platform for your brand's growth and engagement.

How to Build a Content Strategy for Product Launch

Learn how to create an effective content strategy for your product launch to engage your audience and drive conversions.

7 Viral Marketing Tactics That Worked in 2025

Explore the top 7 viral marketing tactics of 2025, highlighting innovative strategies that blend technology with authentic engagement.

Top 10 Growth Marketing Tools for Startups

Explore essential growth marketing tools that can help startups attract customers, save time, and enhance profitability through analytics and automation.

Brandsqueeze Spotlight Podcast

Welcome to Brandsqueeze Spotlight, the official podcast of the Brandsqueeze community. Each episode delves into insightful case studies and features interviews with industry leaders, uncovering the marketing strategies and growth tactics that drive success. Designed for founders, marketers, and product managers, our mission is to provide actionable insights that empower

How Liquid Death Transformed Water into a $1B Brand with Viral Marketing

Liquid Death isn’t just another bottled water brand—it’s a full-blown lifestyle movement that has redefined what it means to quench your thirst. With its edgy, heavy metal-inspired aesthetic and irreverent marketing approach, Liquid Death has turned plain water into a viral sensation and a must-have DTC (direct-to-consumer)

Perplexity AI’s Super Bowl Tweet: The Viral Moment That Boosted App Installs by 50%

In a groundbreaking display of real-time marketing, Perplexity AI leveraged the power of the Super Bowl to drive a 50% surge in app installs. By crafting a tweet that resonated with the massive audience tuning in for the big game, the innovative AI startup demonstrated how a perfectly timed social

Rapid Adoption Unlocked: How Gymshark’s Influencer-Driven Strategy Sparked a 300% Surge in Online Engagement

Introduction In today’s fast‐paced ecommerce landscape, achieving rapid user adoption is the cornerstone of explosive growth. For digital brands, early customer engagement isn’t merely a metric—it’s the engine that propels long-term success. Gymshark, the globally renowned fitness apparel brand, exemplifies how leveraging influencer marketing and